blog

Blog Inspiration

68% of consumers read content from a brand in which they are interested. Captivate customers with killer products and services. Keep them coming back for more with regular, helpful content. People like to get their money’s worth. Content marketing increases trust. Digital users’ interaction with branded content contributes to brand validation. Tell people about company techniques, company culture, and company …

video

Why Video Marketing?

How do you captivate a person scrolling through content on their phone while they’re strolling down a street? Capturing a digital reader’s attention seems more difficult than ever now. But it is still possible. Good news: video strategically converts prospects and keeps existing customers intrigued. Flickering images capture attention more than static text or images. Take advantage of video marketing …

fundraising

Fundraising 101

The average American supports 4.5 charities. Your organization could be one of the charities that average Americans choose for donations. Employing an effective fundraising strategy is essential to ensure your organization’s future prosperity. There are many fundraising tools accessible to savvy marketers. Direct mail, email, social media, and many more can yield high fundraising ROI. Here are 3 tips for …

direct mail

4 Reasons Direct Mail Still Matters

Direct mail complements digital marketing well. Standout graphics, copy, and strategy stay constant in digital and traditional marketing. High-ROI campaigns combine the strengths of multiple channels, unified themes, and quality content. Social media campaigns and direct mail campaigns deliver similar ROIs of 15-17%. Why does direct mail still matter in an increasingly online world? Here are 4 reasons. 1: Personalization …

Event marketing

Why Event Marketing?

Digital marketing isn’t primarily about the bells and whistles of technology. It’s primarily about connecting with people. Sometimes taking connection offline can yield high rewards. Hosting an event offers many opportunities for your company or organization. Here are three reasons why, backed up by the numbers. 1: Brand awareness Not only does an event validate your brand, but it also …

Get More Followers

3 Ways To Get More Followers

Some brands overlook the importance of followers. However, faithful followers are likely to buy from a brand. Stellar social campaigns can increase follower count, turn users into leads, and keep existing customers coming back for more. How do you gain followers, turn them into customers, and keep them coming back for more? Here are a few pointers. 1: Treat different …

digital marketing

5 Unbelievable Digital Marketing Statistics

It seems impossible to go a day without seeing an ad before a Youtube video or on Facebook. Digital marketing is on the rise. Direct mail and traditional avenues have their place. While print advertising is still effective, the digital age demands that attention be paid to online marketing opportunities. Here are a few statistics to demonstrate the necessity of …

Productivity

6 Productivity Hacks

Productivity looks elusive in the age of procrastination. Facebook, Youtube, Buzzfeed, and more sites beckon to us and plead for attention. But focusing in the age of distraction can lead to burnout. You don’t have to work yourself to death to be productive. You can accomplish lots while staying energized, happy, and healthy. Productivity is more about time management and …