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A Balanced Agency

Email and direct mail alone can deliver decent ROI. However, direct mail and email combined have a 25% response rate and significantly higher average value per order than either method alone. The most effective agency mixes the power of social media, email, and direct mail with a unified strategy. Further, an organization with a new announcement needs a PR strategy …

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4 Ways to Tell Compelling Stories

Why do people like, share, or comment on social media? People want to engage with beautiful, relatable, or socially significant posts. Social media marketers try to find the sweet spot that people will share. It turns out that one of the most effective tools is also the least-used. Using real people’s stories creates compelling content that converts. The first step …

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Corporate Storytelling 101

Content marketing, unlike traditional advertising, harnesses the power of storytelling. A good story unifies individual human experience through the power of narrative to resolve the paradoxes that people confront. It is hard enough for novelists and screenwriters to write stories and develop a voice, let alone a corporate brand. Here’s why storytelling should be a part of your content marketing …

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6 Dos and Don’ts of Social Media Marketing

Social media marketing looks easier than it is. Don’t be fooled — branding is hard, especially on platforms when frequent content is expected. With caution and intentionality, social media marketing can yield great results for your company. Below are some tips to get you started. Don’t overschedule Whether or not you use social scheduling tools, it can be easy to …