formerly STRIVE Communications 
Below you'll find a list of all posts that have been tagged as “content marketing”
Email and direct mail alone can deliver decent ROI. However, direct mail and email combined have a 25% response rate and significantly higher average value per order than either method alone. The most effective agency mixes the power of social media, email, and direct mail with a unified strategy. Further, an organization with a new announcement needs a PR strategy …
Content marketing, unlike traditional advertising, harnesses the power of storytelling. A good story unifies individual human experience through the power of narrative to resolve the paradoxes that people confront. It is hard enough for novelists and screenwriters to write stories and develop a voice, let alone a corporate brand. Here’s why storytelling should be a part of your content marketing …
Social media marketing is an essential tool for almost every business. It is not an isolated trend amongst young, famous, and hip. The data shows just how important social media marketing is. According to the 2015 Social Media Marketing Report published by the Social Media Examiner, many marketers believe that social media is key for building a better business. Here …
Social media marketing looks easier than it is. Don’t be fooled — branding is hard, especially on platforms when frequent content is expected. With caution and intentionality, social media marketing can yield great results for your company. Below are some tips to get you started. Don’t overschedule Whether or not you use social scheduling tools, it can be easy to …
It’s well into 2015, the year of content marketing. Every marketer has been trying to increase sales with branded content. What exactly is content marketing? It’s branded business storytelling. It’s sharing your professional, company, and employee stories with your audience. Storytelling cultivates a client relationship. People tend to trust brands more when they are humanized. Here are three tips to …
The call-to-action is, arguably, the most important part of your advertising. You need to elicit action while connecting to your target audience. The call-to-action should be unique to the product, the people and the business; don’t just rely on “buy now!” Persuade your potential customers with a better call-to-action by following these three tips: Connect to convert—A great call-to-action starts …
