You can pay to reach an audience through advertising, or you can create content so good that it draws its own audience. The latter approach is the philosophy behind organic Search Engine Optimization (SEO). Optimizing your website for organic reach means that people who find your content are likelier to convert because they are genuinely interested in your content, not …
PSA: We Are Google Certified
Did you know that Google offers individual certifications for people who are a member of the Google Partners program? Well, Google does. And we have now earned two significant Google certifications! Our Digital Editor and Strategist, Esther Grace Ehrenman, is officially certified by Google to use Analytics and AdWords. Analytics and AdWords are industry standard methods of measuring web traffic …