Design-driven companies have outperformed the S&P Index by 219% over 10 years. Photoshop is the best tool in the design and photography field. Most graphic designers are required to be familiar with or use Photoshop. Although the software has a high learning curve, it yields high rewards. Here are a few hacks to help you master Photoshop. Why? Few photos …
Photoshop Quick Fixes: Backgrounds
Photoshop is an incredibly powerful tool that can be used for a variety of purposes. No matter what the design goal, you can probably learn to accomplish it with Photoshop. A busy image background can hinder a sleek design. Photoshop offers a variety of tools to smooth or completely remove background distractions from the image. Why? Sometimes an image can …
6 Essential Principles of Design
Content with relevant images gets 94% more views than content without. Design matters, whether you’re building a better website, sending thousands of pieces of mail, or creating an advertisement for social media. How do you catch a viewer’s eye with better images? Our team has decades of experience in bringing the best results for clients. Our eye-catching creative work has …
Color Psychology
Kissmetrics conducted a study to discover how color psychology affects customers’ purchase decisions. It goes to show that A/B testing color selection can improve ROI out of sight. There’s more to graphic design than meets the eye. Design can influence viewers’ purchase decisions. Color psychology plays a large role in influencing viewers’ actions taken after seeing quality images. Keep reading …
Best Graphic Design Tools
67% of small businesses expect that graphic design will become increasingly important to their success throughout the next five years. And 65% of senior marketing executives believe that visuals are a necessary ingredient to brand story. There are several graphic design software applications, ranging from free to expensive, that can help you achieve your goals. Keep reading if you are …
4 Graphic Design Hacks
Graphic design looks simple, but creating killer designs takes skill and intuition. Effective visuals yield higher conversion rates and ROI. The graphic design industry earned $11 billion last year. How do you achieve great corporate art that captures attention and converts? There will be a 35% rise in demand for digital graphic design from 2015-2022. Meet the demand with beautiful, …
5 Unbelievable Digital Marketing Statistics
It seems impossible to go a day without seeing an ad before a Youtube video or on Facebook. Digital marketing is on the rise. Direct mail and traditional avenues have their place. While print advertising is still effective, the digital age demands that attention be paid to online marketing opportunities. Here are a few statistics to demonstrate the necessity of …
3 Ways to Freshen up Your Website
We often turn our attention to email marketing or direct mail, billboards or other advertisements. But let’s turn our attention toward one of the most powerful tools for your company—your website. A website not only allows people to get to know your company before using its products and services, but it is also a great place to establish yourself as …
3 Brands That Own The Social Media Game
Social media is a tricky challenge to tackle. You have to define your voice, extend your branding, be personal yet professional and be on top of engagement on multiple platforms. There are few brands that do it well, and while you need to be unique to your company, it’s important to study brands that are successful in social media. Here …