You can pay to reach an audience through advertising, or you can create content so good that it draws its own audience. The latter approach is the philosophy behind organic Search Engine Optimization (SEO). Optimizing your website for organic reach means that people who find your content are likelier to convert because they are genuinely interested in your content, not …
Photoshop Quick Fixes: Filters
Instagram filters are infamous for spurring people’s quest for more likes. But did you know that you can create masks, filters, and flattering image filters with Photoshop? Here are a few quick fixes we’ve picked up over years of client work. Why? Filters can color correct an image that is discolored, overexposed, or similarly problematic. Instead of settling for an …
Photoshop Quick Fixes: Backgrounds
Photoshop is an incredibly powerful tool that can be used for a variety of purposes. No matter what the design goal, you can probably learn to accomplish it with Photoshop. A busy image background can hinder a sleek design. Photoshop offers a variety of tools to smooth or completely remove background distractions from the image. Why? Sometimes an image can …
6 Essential Principles of Design
Content with relevant images gets 94% more views than content without. Design matters, whether you’re building a better website, sending thousands of pieces of mail, or creating an advertisement for social media. How do you catch a viewer’s eye with better images? Our team has decades of experience in bringing the best results for clients. Our eye-catching creative work has …
3 More Productivity Hacks
Is it difficult to start working on Mondays? Do you feel like you are dragging your way through the week to survive by Friday evening? Motivation matters, and it doesn’t have to be elusive. (Source) You don’t have to feel uninspired and suffer from unproductivity. Seek to creatively collaborate and add value with our three productivity hacks. 1: Make Lists …
Blog Inspiration
68% of consumers read content from a brand in which they are interested. Captivate customers with killer products and services. Keep them coming back for more with regular, helpful content. People like to get their money’s worth. Content marketing increases trust. Digital users’ interaction with branded content contributes to brand validation. Tell people about company techniques, company culture, and company …
6 Email Dos and Don’ts
Last year, over 205 billion emails were sent and received every day. By 2019, there will be over 2.9 billion email users. 50% of Americans check their email while still in bed. Email isn’t going away any time soon. Here are 6 tips to stay professional, get your messages read, and accomplish your goals. Do 1: Stay empathetic. No one …
Secrets to a Successful Blog
Content reigns king in 2015, as it did in 2014. Get on the bandwagon and start your own company (or personal) blog. Give your potential customers free content and establish yourself as an industry thought leader. Content that’s shared to other people and other organizations online creates connections. The more engaging content you produce, the more traffic to your website, …