You can pay to reach an audience through advertising, or you can create content so good that it draws its own audience. The latter approach is the philosophy behind organic Search Engine Optimization (SEO). Optimizing your website for organic reach means that people who find your content are likelier to convert because they are genuinely interested in your content, not …
3 More Productivity Hacks
Is it difficult to start working on Mondays? Do you feel like you are dragging your way through the week to survive by Friday evening? Motivation matters, and it doesn’t have to be elusive. (Source) You don’t have to feel uninspired and suffer from unproductivity. Seek to creatively collaborate and add value with our three productivity hacks. 1: Make Lists …
6 Social Media Best Practices
Social media offers opportunities and pitfalls for businesses. Timing, wording, and design must all coalesce to delight the digital audience. Here are a few principles to minimize gaffes and maximize ROI. 1: Profile Fill out all sections of your profile with relevant information for consumers. Include links to your website, phone number, address, email, and more. Including your location can …
6 Email Dos and Don’ts
Last year, over 205 billion emails were sent and received every day. By 2019, there will be over 2.9 billion email users. 50% of Americans check their email while still in bed. Email isn’t going away any time soon. Here are 6 tips to stay professional, get your messages read, and accomplish your goals. Do 1: Stay empathetic. No one …
Secrets to a Successful Blog
Content reigns king in 2015, as it did in 2014. Get on the bandwagon and start your own company (or personal) blog. Give your potential customers free content and establish yourself as an industry thought leader. Content that’s shared to other people and other organizations online creates connections. The more engaging content you produce, the more traffic to your website, …