What areas are you lacking or missing from your overall strategy?
Market Research and Marketing Outreach Tactics
Persuasive Collateral Material
Traditional Direct Marketing/Mail
Email Marketing
Content Marketing, Video
Effectual Social Media Image
Public Relations/Media Generated Buzz
Phone & Direct Connect Outreach
Effective Web Presence and SEM/SEO
Exhibit Display or Signage That Entices
Still wondering just what you need or how to implement one or more new or underdeveloped, but essential components of your strategy? Think you got it all covered in just a few areas? Consider the following…
According to the Direct Marketing Association, typical response rates are 4.4% for direct mail (overall), 4.3% for catalogs and 3.4% for a direct mail letter.
Direct Marketing produces over $2 trillion in sales each year – representing roughly 8.7% of US GDP.
The typical [non-profit] organization receives more than 75% of its total gifts through direct mail and only 10% of its gifts online.
More than half of marketers increased their spending on email in 2014 as email ROI reached 2,500%.
Content marketing: Any marketing spurred by the creation and sharing of media and publishing content in order to acquire and retain customers.
Effective content is clear and concise. It hits the mark in relative short amount of time. It delivers powerfully and far more convincingly than ink on paper. It is the medium of not only the here and now but also of the future.
70% say content marketing makes them feel closer to the sponsoring company. (Roper Public Affairs Survey)
According to a survey by CMO magazine, 51% of marketers say the best ROI for content marketing comes from video.
Social media IS the preferred medium of Millenials. And in this day and age of shrinking attention spans, you must make your case quickly and powerfully. Further, the smartphone is fast-becoming the device of choice for most internet search and commerce.
Millennials (born between 1982 and 2000) now represent 83.1 million and more than 25% of the U.S. population.)
1 in 5 millenials no longer uses a desktop computer to go online, relying exclusively on smartphones and tablets to get on the Internet. But even among all Internet-connected Americans, mobile usage has now surpassed that of desktop.
Television is no longer a focused content activity. In 2014, 78% of US Internet users accessed second screens during shows and 71% did so during ads. The biggest second screen activities by far are checking email and social media, time filler, content snacking activities that often require little thought.
Let’s face reality. We live in a mobile world and on-the-go easy access and ease-of-use is changing the way we communicate and receive information. Mobile optimization isn’t just about how we touch a mobile screen. It is also about succinct messaging across many applications and it is absolutely essential to continue to gain marketshare.
