Social media marketing looks easier than it is. Don’t be fooled — branding is hard, especially on platforms when frequent content is expected. With caution and intentionality, social media marketing can yield great results for your company. Below are some tips to get you started.
- Don’t overschedule
- Don’t repeat Facebook posts
- Don’t overshare.
- Do vary content.
- Do stay consistent.
- Do be original.
Whether or not you use social scheduling tools, it can be easy to schedule too many posts. Figure out which posting times get the most audience engagement and plan accordingly. Posting too often can create follower fatigue, so stick with a “less is more” approach.
Reusing content works best on Twitter, since users expect a constant stream of content and may easily miss the post the first time it goes up. But reusing content often on Facebook irritates users, who want to see new posts on a daily or weekly basis. Whatever you post on Facebook is likely to show up in a person’s newsfeed so reposting the same thing can get frustrating fast.
When reposting content from other websites, rely on multiple sources. Reposting from one source constantly can look like laziness or plagiarism. Mixing up your sources makes your account look diverse and well-curated.
Pictures of mountains get dull fast. A dose of inspiration, a dash of information, and a dab of audience interaction captivate your followers. Variety is essential for brands.
Curate varied but holistic content. A person likes or follows an account if they enjoy or benefit from the content. If the content is too widely varied and they only like half of it, a follower might decide to purge your account from their newsfeed.
Resharing content can give extra time to create your own content. Original content for social accounts and blog posts looks genuine. If you are not involved with content creation, the audience perceives that you are not invested in your accounts.
Content is key in social media marketing. Stay concise, stay varied, stay unique — your audience will love genuine and differentiated content. Social media marketing success is within your grasp.
By Esther Grace Ehrenman, Digital Editor and Strategist