formerly STRIVE Communications 
Below you'll find a list of all posts that have been tagged as “content marketing”
Is grammar obsolete in the age of social media? Definitely not. While some rules change and words join the dictionary’s ranks, some things stay the same. Blogging and social media require good grammar in order for your business to be taken seriously. Here are a few fails to avoid. Polish up your grammar skills for a squeaky clean brand reputation. …
So far, we’ve given more general SEO tips. Here are some more hands-on SEO tips that can yield more rewards and hiring rankings. These hacks are tried and true — we use them for our own website and have seen success. We hope you will too. Keep reading to learn new and improved SEO hacks. 1: Optimize Page Loading Time …
You can pay to reach an audience through advertising, or you can create content so good that it draws its own audience. The latter approach is the philosophy behind organic Search Engine Optimization (SEO). Optimizing your website for organic reach means that people who find your content are likelier to convert because they are genuinely interested in your content, not …
70-80% of searchers ignore paid ads and focus on organic results. What does it mean for marketers? If your website organically displays as a result at the top of Google searches for important keywords, people are likelier to purchase from or donate to your company or organization. People value organic search results. Investing in Search Engine Optimization (SEO) can dramatically …
Being a team player is essential for every part of life — both professional and persona. Life requires excellent collaboration skills. Here are a few tips on collaboration, relevant to both professional and personal life. How do you take other people’s opinions into consideration while maintaining deadlines and pleasantness? 1: Listen Taking into account other people’s feedback is important. Take …
Instagram filters are infamous for spurring people’s quest for more likes. But did you know that you can create masks, filters, and flattering image filters with Photoshop? Here are a few quick fixes we’ve picked up over years of client work. Why? Filters can color correct an image that is discolored, overexposed, or similarly problematic. Instead of settling for an …
Photoshop is an incredibly powerful tool that can be used for a variety of purposes. No matter what the design goal, you can probably learn to accomplish it with Photoshop. A busy image background can hinder a sleek design. Photoshop offers a variety of tools to smooth or completely remove background distractions from the image. Why? Sometimes an image can …
83% of marketing emails last year were newsletters. More and more marketers are jumping on the newsletter bandwagon — but there is still room for improvement. The New Year offers an opportunity to reevaluate existing efforts — both in personal and professional lives. Here are some marketing resolutions that we would recommend. 1: Invest in strategic social ads Jeremy Thwaite …
Content with relevant images gets 94% more views than content without. Design matters, whether you’re building a better website, sending thousands of pieces of mail, or creating an advertisement for social media. How do you catch a viewer’s eye with better images? Our team has decades of experience in bringing the best results for clients. Our eye-catching creative work has …
Kissmetrics conducted a study to discover how color psychology affects customers’ purchase decisions. It goes to show that A/B testing color selection can improve ROI out of sight. There’s more to graphic design than meets the eye. Design can influence viewers’ purchase decisions. Color psychology plays a large role in influencing viewers’ actions taken after seeing quality images. Keep reading …
