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Secrets to a Successful Blog

Content reigns king in 2015, as it did in 2014. Get on the bandwagon and start your own company (or personal) blog. Give your potential customers free content and establish yourself as an industry thought leader. Content that’s shared to other people and other organizations online creates connections. The more engaging content you produce, the more traffic to your website, …

Social Media Marketing Phone Trends

3 Skills a Social Media Strategist Should Have

Every company needs a social media strategist dedicated to promoting their products and interact with their customers online. It is essential, in today’s growing tech culture and online community, to have an active participant on behalf of the company. A social media strategist must wear a lot of hats, but here are just a few: Quick adapter— One of the …

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Content Marketing Keys

It’s well into 2015, the year of content marketing. Every marketer has been trying to increase sales with branded content. What exactly is content marketing? It’s branded business storytelling. It’s sharing your professional, company, and employee stories with your audience. Storytelling cultivates a client relationship. People tend to trust brands more when they are humanized. Here are three tips to …

Call-to-action

Writing a Great Call-to-Action

The call-to-action is, arguably, the most important part of your advertising. You need to elicit action while connecting to your target audience. The call-to-action should be unique to the product, the people and the business; don’t just rely on “buy now!” Persuade your potential customers with a better call-to-action by following these three tips: Connect to convert—A great call-to-action starts …

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Writing Tips

Being a good writer is a rare talent, but the most versatile skill in today’s job market. If you have good writing skills, you can work in most any industry. Every business needs to market itself with articles, advertisements and good copy. Look out mom and dad, that English major may actually come in handy. But just in case you …

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Why You Should Start A Podcast

If you need new, fresh marketing initiatives, then evolve your advertising to include a podcast. A podcast is a radio or video show that is streamed online or downloaded. Podcasts are most often listened to on portable media players. This medium is on the forefront of gaining better understanding of your audience and, therefore, more leads.The podcast, theoutdoorsation.co.uk showed a …