Fundraising 101

The average American supports 4.5 charities. Your organization could be one of the charities that average Americans choose for donations.

Employing an effective fundraising strategy is essential to ensure your organization’s future prosperity.

There are many fundraising tools accessible to savvy marketers. Direct mail, email, social media, and many more can yield high fundraising ROI.

Here are 3 tips for writing effective fundraising copy.

1: Ask early

Ask for a gift early on in the copy. If people cannot immediately understand the point of your fundraising letter, they may not be as likely to donate. Get to the point.

People enjoy giving to causes that they believe in. In 2014, 1.4 billion people donated money to nonprofits.

2: Ask often

Ask for a gift at regular intervals throughout the letter or post. Even though the amount of asks varies per fundraising piece, it should be fairly frequent. Make your intentions clear. Frequent requests make it likelier that people will donate. While your letter should contain valuable and relevant content, copy primarily aims at raising money. Do not let the reader forget your purpose.

3: Ask politely

Offer helpful information and applicable content in the letter or post. People avoid donating when they feel pressured or scammed. Use professional language without losing the urgency of your message or sacrificing brand integrity. Framing compelling content in considerate wording is likelier to garner a donation than inconsiderate appeals to emotion.

Though techniques may vary, effective fundraising tactics apply across platforms. With these three tips in hand, you can raise money in an ethical and professional manner.

By Esther Grace Ehrenman, Digital Editor and Strategist

1. Nonprofit Tech For Good

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