Digital marketing isn’t primarily about the bells and whistles of technology. It’s primarily about connecting with people. Sometimes taking connection offline can yield high rewards. Hosting an event offers many opportunities for your company or organization.
Here are three reasons why, backed up by the numbers.
1: Brand awareness
Not only does an event validate your brand, but it also gets people excited about your brand. They can pass on the word to other people.
77% of B2B marketers use in-person events as part of content marketing strategy.
48% of brands get an ROI between 3:1-5:1 with their events.
2: Engages past customers and prospects
65% of marketers say their event program is directly related to sales.
And 79% of marketers say they generate sales through events.
The reasoning behind the effectiveness of events is simple. People who attend get a clearer picture of your company culture, mission, and values. Values are generally the force behind people’s purchasing decisions. Armed with more information about your company, people are likelier to buy more products and services.
Still not convinced?
Tradeshows and events are the second most effective content marketing tactics, ranking just below websites.
3: Positive impact on the community
Interacting with local businesses and interested people in the area is not only good for your business, but it is also good for attendees. Digital marketing can and should seek to build a community of people. In-person events only enhance the connections between people, spreading the love.
Interacting more with your customers and vendors shows them that you care. Combine the power of social media, email, blogging, and in-person events to give back to the community.
By Esther Grace Ehrenman, Digital Editor and Strategist