Event marketing

Why Event Marketing?

Digital marketing isn’t primarily about the bells and whistles of technology. It’s primarily about connecting with people. Sometimes taking connection offline can yield high rewards. Hosting an event offers many opportunities for your company or organization. Here are three reasons why, backed up by the numbers. 1: Brand awareness Not only does an event validate your brand, but it also …

Get More Followers

3 Ways To Get More Followers

Some brands overlook the importance of followers. However, faithful followers are likely to buy from a brand. Stellar social campaigns can increase follower count, turn users into leads, and keep existing customers coming back for more. How do you gain followers, turn them into customers, and keep them coming back for more? Here are a few pointers. 1: Treat different …

digital marketing

5 Unbelievable Digital Marketing Statistics

It seems impossible to go a day without seeing an ad before a Youtube video or on Facebook. Digital marketing is on the rise. Direct mail and traditional avenues have their place. While print advertising is still effective, the digital age demands that attention be paid to online marketing opportunities. Here are a few statistics to demonstrate the necessity of …

Productivity

6 Productivity Hacks

Productivity looks elusive in the age of procrastination. Facebook, Youtube, Buzzfeed, and more sites beckon to us and plead for attention. But focusing in the age of distraction can lead to burnout. You don’t have to work yourself to death to be productive. You can accomplish lots while staying energized, happy, and healthy. Productivity is more about time management and …

Successful Blog Keyboard Coffee

Secrets to a Successful Blog

Content reigns king in 2015, as it did in 2014. Get on the bandwagon and start your own company (or personal) blog. Give your potential customers free content and establish yourself as an industry thought leader. Content that’s shared to other people and other organizations online creates connections. The more engaging content you produce, the more traffic to your website, …

Social Media Marketing Phone Trends

3 Skills a Social Media Strategist Should Have

Every company needs a social media strategist dedicated to promoting their products and interact with their customers online. It is essential, in today’s growing tech culture and online community, to have an active participant on behalf of the company. A social media strategist must wear a lot of hats, but here are just a few: Quick adapter— One of the …

Content Marketing Design Visual

Content Marketing Keys

It’s well into 2015, the year of content marketing. Every marketer has been trying to increase sales with branded content. What exactly is content marketing? It’s branded business storytelling. It’s sharing your professional, company, and employee stories with your audience. Storytelling cultivates a client relationship. People tend to trust brands more when they are humanized. Here are three tips to …

Podcast microphone sound

Why You Should Start A Podcast

If you need new, fresh marketing initiatives, then evolve your advertising to include a podcast. A podcast is a radio or video show that is streamed online or downloaded. Podcasts are most often listened to on portable media players. This medium is on the forefront of gaining better understanding of your audience and, therefore, more leads.The podcast, theoutdoorsation.co.uk showed a …