SEO

SEO Basics: Getting Started

70-80% of searchers ignore paid ads and focus on organic results. What does it mean for marketers? If your website organically displays as a result at the top of Google searches for important keywords, people are likelier to purchase from or donate to your company or organization. People value organic search results. Investing in Search Engine Optimization (SEO) can dramatically …

collaboration

Collaboration 101

Being a team player is essential for every part of life — both professional and persona. Life requires excellent collaboration skills. Here are a few tips on collaboration, relevant to both professional and personal life. How do you take other people’s opinions into consideration while maintaining deadlines and pleasantness? 1: Listen Taking into account other people’s feedback is important. Take …

Photoshop

Photoshop Quick Fixes: Filters

Instagram filters are infamous for spurring people’s quest for more likes. But did you know that you can create masks, filters, and flattering image filters with Photoshop? Here are a few quick fixes we’ve picked up over years of client work. Why? Filters can color correct an image that is discolored, overexposed, or similarly problematic. Instead of settling for an …

New Year

3 New Year’s Marketing Resolutions 2017

83% of marketing emails last year were newsletters. More and more marketers are jumping on the newsletter bandwagon — but there is still room for improvement. The New Year offers an opportunity to reevaluate existing efforts — both in personal and professional lives. Here are some marketing resolutions that we would recommend. 1: Invest in strategic social ads Jeremy Thwaite …

design

6 Essential Principles of Design

Content with relevant images gets 94% more views than content without. Design matters, whether you’re building a better website, sending thousands of pieces of mail, or creating an advertisement for social media. How do you catch a viewer’s eye with better images? Our team has decades of experience in bringing the best results for clients. Our eye-catching creative work has …

productivity

3 More Productivity Hacks

Is it difficult to start working on Mondays? Do you feel like you are dragging your way through the week to survive by Friday evening? Motivation matters, and it doesn’t have to be elusive. (Source) You don’t have to feel uninspired and suffer from unproductivity. Seek to creatively collaborate and add value with our three productivity hacks. 1: Make Lists …

design

Color Psychology

Kissmetrics conducted a study to discover how color psychology affects customers’ purchase decisions. It goes to show that A/B testing color selection can improve ROI out of sight. There’s more to graphic design than meets the eye. Design can influence viewers’ purchase decisions. Color psychology plays a large role in influencing viewers’ actions taken after seeing quality images. Keep reading …