60% of consumers feel more positive about a company after reading custom content on its blog. Packing blog posts with helpful information can increase consumer trust. Further, being consistent with a posting schedule will certainly help to keep your brand in front of your audience. But you have to stay committed. To reap the rewards of consistent blogging, we …
Avoid These Grammar Fails
Is grammar obsolete in the age of social media? Definitely not. While some rules change and words join the dictionary’s ranks, some things stay the same. Blogging and social media require good grammar in order for your business to be taken seriously. Here are a few fails to avoid. Polish up your grammar skills for a squeaky clean brand reputation. …
What’s Your Blog Aesthetic?
#Aesthetic is a trendy way of signaling that your social media post is a gorgeous shot of your house, shoes, or something banal. But #aesthetic is not just important for social media. Your website’s aesthetic can affect purchases as well as brand reputation. Here are four ways to help you build a consistent aesthetic and maintain effective branding. Choose colors …