#Aesthetic is a trendy way of signaling that your social media post is a gorgeous shot of your house, shoes, or something banal. But #aesthetic is not just important for social media. Your website’s aesthetic can affect purchases as well as brand reputation. Here are four ways to help you build a consistent aesthetic and maintain effective branding. Choose colors …
3 Surprising SEO Hacks
So far, we’ve given more general SEO tips. Here are some more hands-on SEO tips that can yield more rewards and hiring rankings. These hacks are tried and true — we use them for our own website and have seen success. We hope you will too. Keep reading to learn new and improved SEO hacks. 1: Optimize Page Loading Time …
3 Keyword Best Practices for Great SEO
You can pay to reach an audience through advertising, or you can create content so good that it draws its own audience. The latter approach is the philosophy behind organic Search Engine Optimization (SEO). Optimizing your website for organic reach means that people who find your content are likelier to convert because they are genuinely interested in your content, not …
SEO Basics: Getting Started
70-80% of searchers ignore paid ads and focus on organic results. What does it mean for marketers? If your website organically displays as a result at the top of Google searches for important keywords, people are likelier to purchase from or donate to your company or organization. People value organic search results. Investing in Search Engine Optimization (SEO) can dramatically …
Photoshop Quick Fixes: Blemishes and Imperfections
Design-driven companies have outperformed the S&P Index by 219% over 10 years. Photoshop is the best tool in the design and photography field. Most graphic designers are required to be familiar with or use Photoshop. Although the software has a high learning curve, it yields high rewards. Here are a few hacks to help you master Photoshop. Why? Few photos …
Photoshop Quick Fixes: Filters
Instagram filters are infamous for spurring people’s quest for more likes. But did you know that you can create masks, filters, and flattering image filters with Photoshop? Here are a few quick fixes we’ve picked up over years of client work. Why? Filters can color correct an image that is discolored, overexposed, or similarly problematic. Instead of settling for an …
6 Essential Principles of Design
Content with relevant images gets 94% more views than content without. Design matters, whether you’re building a better website, sending thousands of pieces of mail, or creating an advertisement for social media. How do you catch a viewer’s eye with better images? Our team has decades of experience in bringing the best results for clients. Our eye-catching creative work has …
3 Ways to Freshen up Your Website
We often turn our attention to email marketing or direct mail, billboards or other advertisements. But let’s turn our attention toward one of the most powerful tools for your company—your website. A website not only allows people to get to know your company before using its products and services, but it is also a great place to establish yourself as …