#Aesthetic is a trendy way of signaling that your social media post is a gorgeous shot of your house, shoes, or something banal. But #aesthetic is not just important for social media. Your website’s aesthetic can affect purchases as well as brand reputation. Here are four ways to help you build a consistent aesthetic and maintain effective branding. Choose colors …
3 Surprising SEO Hacks
So far, we’ve given more general SEO tips. Here are some more hands-on SEO tips that can yield more rewards and hiring rankings. These hacks are tried and true — we use them for our own website and have seen success. We hope you will too. Keep reading to learn new and improved SEO hacks. 1: Optimize Page Loading Time …
3 Keyword Best Practices for Great SEO
You can pay to reach an audience through advertising, or you can create content so good that it draws its own audience. The latter approach is the philosophy behind organic Search Engine Optimization (SEO). Optimizing your website for organic reach means that people who find your content are likelier to convert because they are genuinely interested in your content, not …
SEO Basics: Getting Started
70-80% of searchers ignore paid ads and focus on organic results. What does it mean for marketers? If your website organically displays as a result at the top of Google searches for important keywords, people are likelier to purchase from or donate to your company or organization. People value organic search results. Investing in Search Engine Optimization (SEO) can dramatically …
3 Ways to Freshen up Your Website
We often turn our attention to email marketing or direct mail, billboards or other advertisements. But let’s turn our attention toward one of the most powerful tools for your company—your website. A website not only allows people to get to know your company before using its products and services, but it is also a great place to establish yourself as …
Secrets to a Successful Blog
Content reigns king in 2015, as it did in 2014. Get on the bandwagon and start your own company (or personal) blog. Give your potential customers free content and establish yourself as an industry thought leader. Content that’s shared to other people and other organizations online creates connections. The more engaging content you produce, the more traffic to your website, …