Grammar

Avoid These Grammar Fails

Is grammar obsolete in the age of social media? Definitely not. While some rules change and words join the dictionary’s ranks, some things stay the same. Blogging and social media require good grammar in order for your business to be taken seriously. Here are a few fails to avoid. Polish up your grammar skills for a squeaky clean brand reputation. …

SEO

SEO Basics: Getting Started

70-80% of searchers ignore paid ads and focus on organic results. What does it mean for marketers? If your website organically displays as a result at the top of Google searches for important keywords, people are likelier to purchase from or donate to your company or organization. People value organic search results. Investing in Search Engine Optimization (SEO) can dramatically …

blog

Blog Inspiration

68% of consumers read content from a brand in which they are interested. Captivate customers with killer products and services. Keep them coming back for more with regular, helpful content. People like to get their money’s worth. Content marketing increases trust. Digital users’ interaction with branded content contributes to brand validation. Tell people about company techniques, company culture, and company …

digital marketing

5 Unbelievable Digital Marketing Statistics

It seems impossible to go a day without seeing an ad before a Youtube video or on Facebook. Digital marketing is on the rise. Direct mail and traditional avenues have their place. While print advertising is still effective, the digital age demands that attention be paid to online marketing opportunities. Here are a few statistics to demonstrate the necessity of …

Successful Blog Keyboard Coffee

Secrets to a Successful Blog

Content reigns king in 2015, as it did in 2014. Get on the bandwagon and start your own company (or personal) blog. Give your potential customers free content and establish yourself as an industry thought leader. Content that’s shared to other people and other organizations online creates connections. The more engaging content you produce, the more traffic to your website, …