SEO

SEO Basics: Getting Started

70-80% of searchers ignore paid ads and focus on organic results. What does it mean for marketers? If your website organically displays as a result at the top of Google searches for important keywords, people are likelier to purchase from or donate to your company or organization. People value organic search results. Investing in Search Engine Optimization (SEO) can dramatically …

New Year

3 New Year’s Marketing Resolutions 2017

83% of marketing emails last year were newsletters. More and more marketers are jumping on the newsletter bandwagon — but there is still room for improvement. The New Year offers an opportunity to reevaluate existing efforts — both in personal and professional lives. Here are some marketing resolutions that we would recommend. 1: Invest in strategic social ads Jeremy Thwaite …

design

6 Essential Principles of Design

Content with relevant images gets 94% more views than content without. Design matters, whether you’re building a better website, sending thousands of pieces of mail, or creating an advertisement for social media. How do you catch a viewer’s eye with better images? Our team has decades of experience in bringing the best results for clients. Our eye-catching creative work has …

productivity

3 More Productivity Hacks

Is it difficult to start working on Mondays? Do you feel like you are dragging your way through the week to survive by Friday evening? Motivation matters, and it doesn’t have to be elusive. (Source) You don’t have to feel uninspired and suffer from unproductivity. Seek to creatively collaborate and add value with our three productivity hacks. 1: Make Lists …

design

Best Graphic Design Tools

67% of small businesses expect that graphic design will become increasingly important to their success throughout the next five years. And 65% of senior marketing executives believe that visuals are a necessary ingredient to brand story. There are several graphic design software applications, ranging from free to expensive, that can help you achieve your goals. Keep reading if you are …

Reston marketing agency

A Balanced Agency

Email and direct mail alone can deliver decent ROI. However, direct mail and email combined have a 25% response rate and significantly higher average value per order than either method alone. The most effective agency mixes the power of social media, email, and direct mail with a unified strategy. Further, an organization with a new announcement needs a PR strategy …

Podcast microphone sound

Why You Should Start A Podcast

If you need new, fresh marketing initiatives, then evolve your advertising to include a podcast. A podcast is a radio or video show that is streamed online or downloaded. Podcasts are most often listened to on portable media players. This medium is on the forefront of gaining better understanding of your audience and, therefore, more leads.The podcast, theoutdoorsation.co.uk showed a …