social media marketing

6 Social Media Best Practices

Social media offers opportunities and pitfalls for businesses. Timing, wording, and design must all coalesce to delight the digital audience. Here are a few principles to minimize gaffes and maximize ROI. 1: Profile Fill out all sections of your profile with relevant information for consumers. Include links to your website, phone number, address, email, and more. Including your location can …

Productivity

6 Productivity Hacks

Productivity looks elusive in the age of procrastination. Facebook, Youtube, Buzzfeed, and more sites beckon to us and plead for attention. But focusing in the age of distraction can lead to burnout. You don’t have to work yourself to death to be productive. You can accomplish lots while staying energized, happy, and healthy. Productivity is more about time management and …

Call-to-action

Writing a Great Call-to-Action

The call-to-action is, arguably, the most important part of your advertising. You need to elicit action while connecting to your target audience. The call-to-action should be unique to the product, the people and the business; don’t just rely on “buy now!” Persuade your potential customers with a better call-to-action by following these three tips: Connect to convert—A great call-to-action starts …