SEO

SEO Basics: Getting Started

70-80% of searchers ignore paid ads and focus on organic results. What does it mean for marketers? If your website organically displays as a result at the top of Google searches for important keywords, people are likelier to purchase from or donate to your company or organization. People value organic search results. Investing in Search Engine Optimization (SEO) can dramatically …

Photoshop

Photoshop Quick Fixes: Filters

Instagram filters are infamous for spurring people’s quest for more likes. But did you know that you can create masks, filters, and flattering image filters with Photoshop? Here are a few quick fixes we’ve picked up over years of client work. Why? Filters can color correct an image that is discolored, overexposed, or similarly problematic. Instead of settling for an …

productivity

3 More Productivity Hacks

Is it difficult to start working on Mondays? Do you feel like you are dragging your way through the week to survive by Friday evening? Motivation matters, and it doesn’t have to be elusive. (Source) You don’t have to feel uninspired and suffer from unproductivity. Seek to creatively collaborate and add value with our three productivity hacks. 1: Make Lists …

design

Color Psychology

Kissmetrics conducted a study to discover how color psychology affects customers’ purchase decisions. It goes to show that A/B testing color selection can improve ROI out of sight. There’s more to graphic design than meets the eye. Design can influence viewers’ purchase decisions. Color psychology plays a large role in influencing viewers’ actions taken after seeing quality images. Keep reading …

design

Best Graphic Design Tools

67% of small businesses expect that graphic design will become increasingly important to their success throughout the next five years. And 65% of senior marketing executives believe that visuals are a necessary ingredient to brand story. There are several graphic design software applications, ranging from free to expensive, that can help you achieve your goals. Keep reading if you are …

social media marketing

6 Social Media Best Practices

Social media offers opportunities and pitfalls for businesses. Timing, wording, and design must all coalesce to delight the digital audience. Here are a few principles to minimize gaffes and maximize ROI. 1: Profile Fill out all sections of your profile with relevant information for consumers. Include links to your website, phone number, address, email, and more. Including your location can …