New Year

3 New Year’s Marketing Resolutions 2017

83% of marketing emails last year were newsletters. More and more marketers are jumping on the newsletter bandwagon — but there is still room for improvement. The New Year offers an opportunity to reevaluate existing efforts — both in personal and professional lives. Here are some marketing resolutions that we would recommend. 1: Invest in strategic social ads Jeremy Thwaite …

blog

Blog Inspiration

68% of consumers read content from a brand in which they are interested. Captivate customers with killer products and services. Keep them coming back for more with regular, helpful content. People like to get their money’s worth. Content marketing increases trust. Digital users’ interaction with branded content contributes to brand validation. Tell people about company techniques, company culture, and company …

Get More Followers

3 Ways To Get More Followers

Some brands overlook the importance of followers. However, faithful followers are likely to buy from a brand. Stellar social campaigns can increase follower count, turn users into leads, and keep existing customers coming back for more. How do you gain followers, turn them into customers, and keep them coming back for more? Here are a few pointers. 1: Treat different …

digital marketing

5 Unbelievable Digital Marketing Statistics

It seems impossible to go a day without seeing an ad before a Youtube video or on Facebook. Digital marketing is on the rise. Direct mail and traditional avenues have their place. While print advertising is still effective, the digital age demands that attention be paid to online marketing opportunities. Here are a few statistics to demonstrate the necessity of …

Reston marketing agency

A Balanced Agency

Email and direct mail alone can deliver decent ROI. However, direct mail and email combined have a 25% response rate and significantly higher average value per order than either method alone. The most effective agency mixes the power of social media, email, and direct mail with a unified strategy. Further, an organization with a new announcement needs a PR strategy …

Successful Blog Keyboard Coffee

Secrets to a Successful Blog

Content reigns king in 2015, as it did in 2014. Get on the bandwagon and start your own company (or personal) blog. Give your potential customers free content and establish yourself as an industry thought leader. Content that’s shared to other people and other organizations online creates connections. The more engaging content you produce, the more traffic to your website, …