digital marketing

5 Unbelievable Digital Marketing Statistics

It seems impossible to go a day without seeing an ad before a Youtube video or on Facebook. Digital marketing is on the rise. Direct mail and traditional avenues have their place. While print advertising is still effective, the digital age demands that attention be paid to online marketing opportunities. Here are a few statistics to demonstrate the necessity of …

Reston marketing agency

A Balanced Agency

Email and direct mail alone can deliver decent ROI. However, direct mail and email combined have a 25% response rate and significantly higher average value per order than either method alone. The most effective agency mixes the power of social media, email, and direct mail with a unified strategy. Further, an organization with a new announcement needs a PR strategy …

Social media marketing shareables graphic design

6 Dos and Don’ts of Social Media Marketing

Social media marketing looks easier than it is. Don’t be fooled — branding is hard, especially on platforms when frequent content is expected. With caution and intentionality, social media marketing can yield great results for your company. Below are some tips to get you started. Don’t overschedule Whether or not you use social scheduling tools, it can be easy to …