design

Best Graphic Design Tools

67% of small businesses expect that graphic design will become increasingly important to their success throughout the next five years. And 65% of senior marketing executives believe that visuals are a necessary ingredient to brand story. There are several graphic design software applications, ranging from free to expensive, that can help you achieve your goals. Keep reading if you are …

blog

Blog Inspiration

68% of consumers read content from a brand in which they are interested. Captivate customers with killer products and services. Keep them coming back for more with regular, helpful content. People like to get their money’s worth. Content marketing increases trust. Digital users’ interaction with branded content contributes to brand validation. Tell people about company techniques, company culture, and company …

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6 Dos and Don’ts of Social Media Marketing

Social media marketing looks easier than it is. Don’t be fooled — branding is hard, especially on platforms when frequent content is expected. With caution and intentionality, social media marketing can yield great results for your company. Below are some tips to get you started. Don’t overschedule Whether or not you use social scheduling tools, it can be easy to …

LinkedIn iPhone Coffee Mug

How to Win at LinkedIn

In today’s technological world, part of being a professional means representing yourself and networking online. That’s where LinkedIn comes in. LinkedIn is a social media platform focused on business-oriented social networking. It is a great way to manage your professional identity and build your connections. But, there are a few tips to being successful on LinkedIn. Here are the three …

Customer Thank You Coffee

3 Ways to Show Customer Appreciation

Saying “thank you” to a customer does go a long way, but as John F. Kennedy said, “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” Express gratitude through your actions and keep those amazing customers coming back with these three ways: Loyalty program—A customer who …

Successful Blog Keyboard Coffee

Secrets to a Successful Blog

Content reigns king in 2015, as it did in 2014. Get on the bandwagon and start your own company (or personal) blog. Give your potential customers free content and establish yourself as an industry thought leader. Content that’s shared to other people and other organizations online creates connections. The more engaging content you produce, the more traffic to your website, …

Content Marketing Design Visual

Content Marketing Keys

It’s well into 2015, the year of content marketing. Every marketer has been trying to increase sales with branded content. What exactly is content marketing? It’s branded business storytelling. It’s sharing your professional, company, and employee stories with your audience. Storytelling cultivates a client relationship. People tend to trust brands more when they are humanized. Here are three tips to …

Call-to-action

Writing a Great Call-to-Action

The call-to-action is, arguably, the most important part of your advertising. You need to elicit action while connecting to your target audience. The call-to-action should be unique to the product, the people and the business; don’t just rely on “buy now!” Persuade your potential customers with a better call-to-action by following these three tips: Connect to convert—A great call-to-action starts …